If you are like most cable operators, your video services currently consume greater than 80% of your spectrum bandwidth yet they contribute less than 30% of your business’ gross margin.
So, what if you could finally put a box around the RF spectrum consumed by ALL of your video services, forever – say, 12 to 24 EIA channels – so that the balance of your spectrum could be dedicated to DOCSIS expansion?
What is Switched IP Video (SIPV)?
SIPV enables INFINITE HD channel line-up capability in just 12 to 24 EIA channels, empowering cable operators to cap the RF spectrum they dedicate to video so that the balance of spectrum can be dedicated to DOCSIS expansion.
Traditionally, with the relatively “fat” HFC and RFoG access network pipes that cable operators have enjoyed, operators have broadcasted every multicast channel to every section of the network all the time. In essence, the entire video network has been treated like a single service group. In doing so, tremendous inefficiencies have resulted and the finite bandwidth gets filled quickly with just a finite channel line-up, especially with increasing consumer demand for more HD, not to mention UltraHD/4K on the horizon, potentially.
Building on some of the proven, widely-deployed Switched Digital Video (SDV) technologies, SIPV divides the video network up at the headend into smaller Service Groups and makes an individual multicast program available to everyone within the Service Group access network only when requested (i.e. watched or recorded) by at least one customer in that Service Group. Unlike SDV, however, where only less-viewed, long-tail multicast programs are “switched”, SIPV “switches” the entire channel line-up with the help of automated QAM and Service Group utilization monitoring that ensures that there is always more edge-QAM capacity for the peak demand within each Service Group. The result? INFINITE channel line-up capability! Forever!
How is Switched IP Video (SIPV) Different from Switched Digital Video (SDV)?
In brief, SIPV leverages the best aspects of SDV, excludes the limitations and drawbacks of SDV and adds powerful control and reporting utilities to enable SIPV to go above and beyond. Following are just a few of the most important ways that SIPV differs from SDV and improves upon it:
- Enables INFINITE channel line-up capability (SD, HD, UltraHD/4K, etc.)
- Cost significantly less to deploy and operate
- Technology scales to operators of ALL sizes (with millions of subs or just thousands of subs, or fewer)
- Switches the full multicast channel line-up, not just the less-viewed long-tail programming
- Automates proactive QAM and Service Group utilization monitoring to ensure that there is always more edge-QAM capacity for the peak demand within each Service Group
- Described by SCTE leaders as “Cable’s Fast-track to Infinite HD and IPTV”, See March 2014 Webinar
- Like SDV, SIPV maintains the excellent quality of the incoming program stream since it does NOT compress or modulate it differently
When is the right time to implement Switched IP Video (SIPV)?
If you are considering or have already implemented one or more of the many, temporary bandwidth/capacity expansion initiatives listed below, do yourself and your business a favor by exploring the power of this new SIPV technology to save yourself MILLIONS of dollars, years in time-to-market and significant customer disruption. When is the right time….
- Before or after full or partial analog reclamation
- After analog reclamation and before the reclaimed bandwidth is completely full again
- Before or after MPEG2-to-MPEG4 migration
- Essentially, NOW is the right time!