Joseph D. Nucara, P.Eng, M.B.A. 
CEO & Co-founder

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Stan Koukarine
CTO & Co-founder

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David G. Forbes                                                     RETURN to Executive Team
Vice President, Sales & Business Development

David is responsible for spearheading Adara’s direct sales and sales channel objectives. In particular, in addition to seeking and interfacing directly with new Service Provider customers, David focuses on areas where the adoption of Adara’s advanced service solutions, based on Cisco’s latest video technologies, can be accelerated through collaboration with the Cisco sales team and strategic partners. 

For 14 years prior to joining Adara in 2011, David was President, CEO, and Co-founder of End to End Advanced Technologies.  Collecting data from more than a million users around the world, End to End’s hosted services provided the software and instrumentation allowing Internet , Frame Relay and ATM service providers and enterprises to gauge network service quality from the “customer’s perspective”.

Previously, David spent two years in Norwalk CT as VP of North American Sales for FCI.  With headquarters in Versailles, France and with more than $600 Million in annual sales, FCI is a world leading supplier of electronic components to the telecommunications, computer, military and aerospace industries.

Prior to this David spent more than a decade with Augat Inc. in progressive, hands-on leadership roles  --  focused on CableTV, Telecommunications and various Electronic Manufacturing markets segments -- including General Manager of Augat’s Canadian subsidiary based in Toronto and, separately, as VP of Sales for USA, Mexico and Canada based in Attleboro, MA.

David has extensive work experience in North America and is bilingual (French, English).  He holds an Honours Computer Science Degree from Sheridan College in Toronto.